Centrum Global

Digital Content Style Guide and Toolkit​​

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Purpose and

Visual Direction​​

  • STRATEGY

  • BRAND IDENTITY

  • LOGO

  • TYPOGRAPHY

  • COLOR

  • IMAGERY

  • ANIMATION

  • USAGE

Strategic Direction
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa

Branded Campaign:

"Well Rounded" 

Social Concepts, Executions and Resizes​

FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1)_Pa
FINAL FINAL_CGL Style Guide_12.13 (1).00
FINAL FINAL_CGL Style Guide_12.13 (1).00

Native Advertising and Educational Content

About This Project

A comprehensive library of content and assets for Centrum's marketing efforts around the world. 

 

While not the sexiest-looking portfolio piece, it's vital to a global brand. These were the nuts and bolts necessary for Centrum brand to maintain a consistent, recognizable identity around the world.  

 

In the end, everything from how to implement the branded campaign to educational content with a turn-key asset library was handed over to every Centrum market around the world.

If you'd like to look at the whole style guide and toolkit, the pdf is linked here:  

 

Credits

ECD: Kinney Edwards

ACD/ Writer: Adrian Dickerson

ACD/ Art Director: Becky Kitlan, Eric Schroeder

Producer: Claudia Aires Brodsky

512-698-9028

©2019 by Adrian Dickerson.